There was a time when I was just a girl, standing in front of a real estate listing, wishing it was me who’d written it.


Fast forward from that tiny seed of a dream in 2013 to today, and I’m a specialist real estate copywriter and the proud founder of Prestige Property Copy. Launched in 2015, I work with clients worldwide to create compelling property copy that connects emotionally and converts into sales.


And while I have worked on websites, newsletters, award submissions, EDMs, prospecting letters and more, my most favourite project is crafting copy for real estate listings. Since 2015 I’ve written over 6,000 (and loved every. single. one!), and in 2023, my copywriting helped procure over $1 billion in sales.


To me, it’s a privilege to be invited into people’s most prized asset – their homes. I see it as an honour to help promote its unique features and benefits and craft an emotive listing to help lure potential buyers to open homes.


From mega mansions that feature a $50m price tag to humble homes under $500k – I’ve written scripts for them all. My roll call of past clients includes a who’s who of iconic real estate brands to the more boutique and independent firms:

  • Amir Prestige
  • Kollosche
  • PRD
  • Sotheby’s International Realty
  • Century 21
  • Laing & Simmons
  • Raine & Horne
  • The Professionals
  • Harcourts
  • LJ Hooker
  • Remax
  • Highland Property Group
  • McGrath
  • Ray White


I’ve also been featured on podcasts including:


So, if you’re after an experienced and enthusiastic real estate copywriter to help you add some sizzle to your for sale listings, polish up your staff bio’s or even enhance your existing marketing materials with some emotive copy, you need Prestige Property Copy. Gain time back in your day to do what you do best (selling!) while I concentrate on what I do best (writing!). Contact me today via

Donna Webeck

Donna Webeck

Specialist Real Estate Copywriter

From New York to Noosa, Perth to Surfers Paradise, Mackay to Mermaid Beach, Cairns to Colorado and everywhere in between, I create compelling property copy designed to elicit emotion, ignite interest and convert into sales.